|
Distribution Methods
Classic Delivery
Distribute by handing them out at a presentation, point of sale, sporting events, recruiting fairs, trade shows or at sign up. Manual distribution gives your customer face-to-face interaction with your brand, while allowing you the time and opportunity to develop relationships with potential clients.
Digital Delivery
As digital promotions increase in popularity, so do their unique distribution methods. Listed below are great ways to promote your product, optimizing redemptions and thus, bringing more consumers to your brand.
Digital Delivery holds the same great promotional power, but instead of the unique PIN number being printed on a card, it's delivered through to your customer's email or directly online. Why is this option great? Well, for starters, you cut out the cost of a plastic card, so you're saving money, while preserving resources.
Secondly, you can customize each email with the customer's name, account history with your company, new product releases, and incentives, not to mention their unique PIN number
Traditional Gift Card
As simple as a credit card style gift card to a creative, custom-designed shape, the plastic card is the most popular form of promotional delivery in the marketplace today. This branded plastic card gives the card holder access to certain digital entertainment premiums that are redeemed online by visiting a website and entering the unique PIN
number found on the back of the card.
On-Pack Promotions
Digital Promotions by All Digital Rewards are also perfect for on-pack, in-pack or point-of-purchase campaigns, making them ideally suited for cross-sell and up-sell opportunities. Vendors can't help but place your product in the most eye-catching spot when coupled with a digital premium for consumers
On-Pack Promotions can include an actual download card underneath the product's packaging, or a PIN printed directly to the product's label or under the cap. As competition intensifies in-store, a growing number of retailers are acknowledging that more sophisticated packaging wins consumers. With an increase in in-store decision making, creating attention value for your premium brand is an absolute must.
Applying an appealing on-pack promotion onto your range of products, will let your brand stand out from the crowd and target potential customers where they choose: the supermarket floor.
Direct Mail
Let's face it, in order to get your message across in a direct mail piece, you have to reward your consumers and sweeten the deal.
Letter to Card. Increase your return on investment (ROI) by affixing a great premium like a Music Downloads, Travel, Dining, Merchandise, Rebates, Shopping or Lifestyle Benefits or other gift solutions to a marketing letter. Nothing increases call-to-action like a FREE gift.
Postcard. We understand that Direct Mail Marketing can seem a bit intimidating. That's why we make your marketing experience as smooth as possible. We not only print your direct mail pieces, but we can also design, and mail them for you. Plastic download cards can be affixed to the Postcard Direct Mail piece, or unique PIN numbers can be printed directly onto the postcard.
Point of Sale
Printed directly onto the receipt at the time of purchase, special offers and redemption instructions take the customer to a branded landing page to download their FREE gift. Special links can direct the consumer to the company's online store or options to print coupons for future in-store promotions.
|
