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Education
 College enrollment continues to grow at record speeds. Overall spending has jumped by $8 billion and their discretionary spending power has grown 12 percent to $46 billion. The college student market is now well over 17 million strong , and continues to grow in size and importance for marketers as the considerable influence they’ve gained in the past few years as a technology based generation decides how to spend their $182 billion in aggregate spending power. Is your brand and campaigns positioned to be delivered digitally?
A survey of 18-34-year-old college students and recent grads found that online advertising does indeed motivate them to make a purchase, and that the age group spends a significant amount of time online conducting research before purchasing - and when they do purchase, it’s tends to be online, with 98 percent of college students saying they have made a purchase of a product or service online.
Community businesses, retailers, restaurants and utility companies should be the easiest markets to understand the benefit to a hip, cutting edge promotional product that would appeal to the demographic of middle school to college students.
- Utility Companies offer a Music Download or dining card in a direct mail piece to get them to signup for Direct Bill Pay.
- Restaurants can offer a combo program which features a music download along with a discount on your next visit to the restaurant.
- Local movie theaters have offered one free movie ticket to use throughout the semester whenever the student is feeling stressed and needs to get away. Often times, they will bring a friend/date. Consider building this promotion around mid-terms.
- Retail stores - power your next clearance or sale with a digital download promotion. Offer music, dining or travel with an on-pack or gift-with-purchase promotion. Before downloading their free premium, they can be required to enter their name or email address. This is an invaluable way for you to build your database and email marketing strategies.
Banks entice students to open a line of credit or checking/savings account.
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